Where do you go for your information about the world? Are
there particular news shows, newspapers, websites or social media outlets that
form the basis of your knowledge of world events?
1. Choose a source of information that you use
regularly. If this is a source that you
use and trust, you must be having a preferred reading to either its content or
the company itself. What about this source is appealing to you?
2. Research your source. Try to answer as many of the following questions as possible (this may
take some time and effort);
a. Who owns your source? Is it owned by a larger company? Is
it privately owned or traded on the stock market? Who owns the most stock? Try
to find the overall parent company.
b. Who is the head of your source? This could be a CEO or
head editor. Ultimately, who is the boss? Provide some detail about this
person.
c. What are the commercial implications of your source? How
do they make money?
d. Looking at the content of your source, how does the need
to make money impact the content of your source? Explain with detail?
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